Enterprising pupils look to take Latics Overseas
International Soccer Schools and exclusive partnerships with Major League Soccer teams were amongst the suggestions from Wigan students at a competition at the DW Stadium on how Wigan Athletic could increase its overseas fan base.
The pupils were taking part in the 2014 Premier League Enterprise Challenge annual competition which tries to inspire more young people to take an interest in business and enterprise.
The national competition saw 10 groups of students in Wigan responding to the challenge set by Premier League Chief Executive Richard Scudamore to help clubs attract new fans in the international market.
Coaches from Wigan Athletic Community Trust worked with schools and colleges to develop their ideas before inviting the five best teams to the DW Stadium to present their ideas to a panel of judges made up of Wigan Athletic staff including, the Head of Marketing, Commercial and Retail Neil Ryan.
The winning school Hindley High School were selected based on their extensive market research and their innovative idea to target the large Honduran community in Miami through existing Latics players Roger Espinoza and Juan Carols Garcia and ex-players Maynor Figueroa, Hendry Thomas and Wilson Palacios.
Neil said: “To have to do presentations to a group of people is never easy and all the students did really well.
“They had all put a lot of effort into their proposals and came up with some interesting concepts and I’m sure Hindley will do really well in the rest of the competition.”
Hindley High School will now go and represent the Club in a national semi-final in Sunderland and if successful will be invited to present their proposal to Premier League executives in London.
Each year Wigan Athletic Community Trust gives 100’s of young people in primary and secondary schools the chance to learn more about how Wigan Athletic operates as a business through its Latics Enterprise Academy programme which is supported by the Premier League and the Department of Business, Innovation and Skills.
For more information on the Latics Enterprise Academy scheme please contact Jake Blackburn on 01942 488 530 or e-mail email@example.com.