Lancashire company becomes Latics' first ever rear of shirt sponsor.Wigan Athletic are delighted to confirm that for the first time in the club’s history, that as well as the front of shirt sponsor, the team will carry a sponsor on the rear of their playing kit after agreeing a deal with Lancashire kitchen appliance company Premier Range.
The Todmorden-based company therefore become an official club partner for the 2014-15 Sky Bet Championship, the lettering www.premierrange.co.uk featuring above the player name on the back of Latics’ home and away shirts.
Premier Range, who are prominent in online sales from their website www.premierrange.co.uk are committed to providing their customers with the best in high quality products, from their exclusive range of designer Cooker Hoods, Hobs and Ovens.
All of their products are designed and manufactured in house, resulting in excellent value for money as well as top of the range exclusivity.
On the partnership, Latics chief executive Jonathan Jackson said:
“We are delighted to link up with Premier Range ahead of the new season and to take advantage of the rules for the Football league which permits rear of shirt sponsorship – in that respect, it makes the new 2014-15 kit a real collectors item.
“Premier Range are an established and thriving local business and we thank them for their support.
“Developing business partnerships such as this is very important for football clubs and we look forward to a long and successful association with Premier Range.”
Martin Mensforth, Director at Premier Range added: “Premier Range are very proud to be involved with a club with such a rich and varied history as Wigan Athletic.
“We think it’s very important for local businesses to support local teams as it can only add to the fabulous sense of community already surrounding a great side.
“We hope to spend plenty of time sat in the stands at the DW Stadium enjoying the atmosphere and cheering on Latics with all the other fans.
“We’d like to thank everyone at the club for giving us this opportunity and hope that the next season is great for all involved.”