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KICK IT OUT LAUNCH NEW APP

13 August 2015

Kick It Out app now includes video, photo and audio options.

Kick It Out has today (13 August) released the second version of its reporting app providing users with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour across football.

The free app, of which the first version was released in July 2013, allows users to confidentially report incidents they may see, hear or witness at a match. The app was developed by makepositive, a cloud technology firm specialising in Salesforce, and covers over 95% of smartphones.

The second version of the app has focused on gathering more conclusive evidence for investigations with new functionality allowing media to be attached to reports. A very significant new addition to the app is the option to report incidents of football-related hate crime on social media platforms.

This comes after Kick It Out revealed 50% of complaints it received for the 2013/14 season related to social media abuse, and research commissioned by the organisation in April 2015 also estimated an abusive post was directed at a Premier League player or club once every 2.6 minutes.

The new version of the app also allows complainants to shield their identifying information from professional clubs and the football authorities by clicking the ‘remain anonymous’ button contained within the reporting form. Women’s Super League clubs have also been included in this version.

Anna Jonsson, Reporting Officer for Kick It Out, said: “The updated version of the Kick It Out app allows complainants to provide us with a greater level of evidence to support investigations through the use of video, photos and audio.

“We have seen the app become one of the most prominent and popular mechanisms used to report incidents since its release in 2013, and took the decision last year to strengthen its level of functionality.

“We have particularly seen the use of video evidence play a key role in highlighting discriminatory behaviour and it is important we give complainants the opportunity to bring this to our attention if they have the footage recorded.

“With the constant advances we are seeing in technology, it is important we make sure the app reflects these developments as we look to ensure appropriate action is taken against perpetrators in as many cases as we can.

“The concern over escalating levels of football-related hate crime on social media platforms has been taken into account and we have developed a special form within the app which allows users to attach screenshots of the abuse.”

The free Kick It Out app can be downloaded NOW from Google Play (http://bit.ly/1JcEguj) and the App Store (http://apple.co/1TtGd51)


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