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18 March 2015

Ali Al Habsi and William Kvist visit DW Stadium to relaunch Premier League Enterprise Programme.

Wigan Athletic’s Ali Al Habsi and William Kvist visited the DW Stadium last week, to take part in an orienteering challenge and press conference with students involved in a new business project organised by Wigan Athletic Community Trust.

The Latics Enterprise Academy scheme is a three year project funded by Sport Relief and the Premier League that uses the model of a professional football club to inspire students to become interested in business.

Each year Wigan Athletic Community Trust will work with 10 secondary schools and help over 200 students between the ages of 11 and 14 gain a business qualification.

To launch the new programme, Ali and William joined in with students from Abraham Guest Academy, completing two modules from the course: orienteering and a press conference.

The players led two teams around the stadium to find various items and locations, such as the FA Cup, home dressing rooms and hospitality lounges, before answering the students’ questions in a mock press conference.

William said: “It was a really fun day – I actually learnt something too, finding my way to places in the stadium that I wouldn’t usually go to.

“I think the students learnt a lot too, I really appreciated their enthusiasm. They enjoyed making notes about the things they found around the stadium and you could see that they were interested in doing the work because it was to do with Wigan Athletic; it was something that they cared about.

Student Jordan Balls is a season ticket holder at Wigan Athletic and was delighted to meet Ali and William and to work alongside the players.

Jordan said: “Getting to meet the players, ask them questions and have a look around the stadium with them was brilliant. It was completely different to a normal day at school and we’ve all really enjoyed it.”

Lynne-Marie Betteridge, Premier League Enterprise Programme Manager, who attended the event, said: “You could really see that the students were engaged throughout the whole activity. The course is a great alternative to being in the classroom and it really helps to improve confidence and communication skills.

“It’s a brilliant opportunity for the students to learn in the Wigan Athletic environment and having the players here for the launch only helped to inspire them to focus on the programme even more.”

To find out more about the Latics Enterprise programme, please contact Jake Blackburn, Enterprise Co-ordinator, on 01942 488 530 or email

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