Hawkley Hall to represent Latics after winning Premier League Enterprise Challenge Heats.
A new match day bingo competition and loyalty card for young supporters were among the winning ideas from Hawkley Hall High School students at a business competiton at the DW Stadium last week.
The Year 9 students were competing against youngsters from three other schools, in the Premier League Enterprise Challenge organised by Wigan Athletic Community Trust.
The competition asked them to come up with new ways to attract more families to Wigan Athletic home games and to then present their ideas to a judging panel made up of Club Chief Executive Jonathan Jackson, Club Vice Chairman Phillip Williams, Wigan MP Lisa Nandy and Emma Joussemet from the Premier League.
Hawkley Hall’s winning idea was to introduce bingo cards alongside Latics Lotto at Wigan Athletic matches, which could be purchased for £1 and included options such as the final score, first goal scorer and match attendance, with prizes ranging from a pie to tickets and travel to away games.
Their second idea was for a challenge card to be introduced for younger fans, which included prizes such as a tour of Wigan Athletic’s training ground when the challenges were completed. Challenges included attending five away games per season, visiting the Team Latics Hub and coming in fancy dress for Halloween and Boxing Day matches.
Hawkley Hall will now go on to represent Latics in a North West competition at Old Trafford, with the chance to then go on and present their ideas to Premier League Chief Executive Richard Scudamore in London.
Latics Chief Executive Jonathan Jackson said: “It was really interesting and enjoyable for all of the judges here. I thought the young people were excellent: they presented on a big stage under bright lights in front of a panel of judges and their friends and teachers and the work that they have done is really impressive.
“I’d certainly love to get together with the winning team ahead of the next round and have a chat with them to see how their idea can be developed even further; we can look at the marketing of their idea and they can go to the next round fully prepared.”
Lisa Nandy MP added: “The ideas here today were brilliant. It was quite hard to judge and to choose a winning team because the standard of ideas presented by all four teams was fantastic and they were all really well thought through.
“Hawley Hall’s passion really shone through and we felt that their idea could be built on and that they would be a brilliant team to go on and represent Wigan Athletic.”
The other high schools that took part in the competition were Deanery, Hindley and St Mary’s.
The annual competition is organised by the Premier League and the Department for Business Innovation and Skills and gives high school students the chance to present their business ideas to football clubs.
To find out more about Wigan Athletic Community Trust’s Enterprise programme, please contact Jake Blackburn on 01942 488 530 or email firstname.lastname@example.org