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Club News


6 December 2016

The students presented their ideas to a panel of industry experts

Secondary schools from across the Wigan area responded to a challenge set by Premier League Executive Chairman Richard Scudamore at a business competition at the DW Stadium on Tuesday.

The students in years 7, 8 and 9 had been asked to come up with ways for Wigan Athletic to increase its international fan base and presence in the USA and present their ideas to a panel of industry experts.

Judging the competition were Club Chief Executive Jonathan Jackson, ex-player and Head of Football Operations Matt Jackson, Emma Joussemet, Senior Community Development Executive at the Premier League and Alan Lindsay, Assistant Director for Children’s Services at Wigan Council. 

The winning school was Lathom High School in Skelmersdale whose idea involved approaching soft drink giant Red Bull about forming a strategic partnership with the Club.

Jonathan Jackson, said: “This is probably one of my favourite projects that the Community Trust are involved with because it has so many exciting areas to it. To be given a challenge such as expanding a fan base as a 14 year old is really, really difficult but the pupils from all three schools did excellently.”

The Premier League Enterprise Challenge is a nation competition that gives young people of secondary school age the chance to work with their local professional football clubs on an actual football business challenge set by Premier League Executive Chairman, Richard Scudamore.

Emma Joussemet, said: “The Enterprise Challenge is funded by the Premier League and Sport Relief and engages young people in secondary schools in enterprise education. It’s about given young people life skills that they might need to further their careers, whether that’s in their own employment or working for other people.”

Daniel, a pupil at Lathom High School, said: “It’s just an amazing feeling to have won after all the hard work we’ve put in as a group. We’ll now be moving on to the next stage to represent Wigan Athletic at Manchester City’s Etihad Stadium, and we all can’t wait for that.”

For more information about the Premier League Enterprise Challenge, please email Wigan Athletic Community Trust Enterprise Co-ordinator Jake Blackburn at or call 01942 488530.

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