Chief Executive Jonathan Jackson gives advice to Enterprise Challenge winners from St Mary’s.
The Enterprise Challenge is an annual competition for high school students which involves Premier League Chief Executive Richard Scudamore setting young people a challenge to solve related to the football industry. This year’s challenge was to come up with ways in which to encourage football fans to spend more time at football stadiums on match days.
In November, St Mary’s were selected as the winners of Wigan Athletic’s heat of the competition and will now represent the club at the next round at Manchester City’s Etihad Stadium in February.
The four students from St Mary’s – Andrew, Joel, Mitchell and Oliver – had the idea to link up with online taxi firms to provide fans with ways of getting to the game, as well as car sharing opportunities and a way of easing congestion around the stadium on match days. They also wanted to introduce credit to Season Cards, allowing fans to pay for their food and drink with their ticket instead of cash.
At the masterclass, the students repeated their presentation and Jonathan went through slide by slide making suggestions and edits to improve the content and reality of their presentation in regards to the football club.
Jonathan said: “St Mary’s have come up with some really interesting ideas for the competition; we’ve spent an hour or so looking at the finances behind their ideas, how they could be made commercially viable and how the spectators could benefit in different ways. They are very confident students and I’m sure they’ll represent Wigan Athletic well.
“I think the most important thing is that they enjoy this project – it’s a great project to be involved in. It teaches children about different aspects of business life that they might not get in other subjects in school and it’s a real life example as well.”
One of the main aspects that Jonathan focused on was ensuring that the students understood the financial elements of their presentation, so that if the judging panel were to question any numbers at the next round, they would be well prepared.
Andrew said: “It was great having Jonathan look over the presentation again. He gave us some really good ideas about how we could improve upon the presentation and the information in the slides.
Joel added: “The workshop has been really helpful – it could be the difference between us winning or not getting through at the next round.”
The Premier League Enterprise Challenge is supported by Sport Relief and is a way for high school business students to come up with and present business ideas to professional football clubs.
To find out more about the Enterprise Challenge and Latics Enterprise programme, please contact Enterprise Co-Ordinator Jake Blackburn on 01942 488 530 or email firstname.lastname@example.org.