The DW Stadium is a supporter friendly venue
Wigan Athletic Football Club is proud to have over 300 supporters with a disability on its growing supporter database.
Norma Sherratt and Louise Peet, Disability Liaison Officer and Assistant Disability Liaison Officer respectively, are the duo who work with the club’s disabled fans to ensure their experience at the DW Stadium is enjoyable.
Between them, they have worked for Latics for a combined time of 27 years, and have played a key part in raising the club’s profile amongst disabled supporters.
The DW Stadium is a supporter friendly venue, with all four stands having two designated platforms for wheelchair users, with catering and toilet facilities available, along with a lift to each concourse and direct access to platforms.
Supporters with other disabilities and needs can also be accommodated within every stand at the DW Stadium, while visually impaired supporters can use the club’s headsets to listen to games.
To celebrate the club’s designated ‘Together Week’, an equality and diversity campaign launched earlier this year which covers the work of Wigan Athletic Football Club, Wigan Athletic Community Trust and the DW Stadium, the club spoke to Louise to learn a little more about her role.
She said: “My role involves assisting anyone with a disability to come to a football match at the DW Stadium. I get to know them as a person so I can understand what their needs are. Our aim as a department is to make sure people with a disability have a great experience of the DW Stadium.
“One of the things we do here is meet up with disabled supporters who have bought tickets, and really get to know them as people and to understand what their needs are. We invite them to the stadium so they can see what we offer them in terms of accessibility.
“We feel it’s important that they feel comfortable in our environment, and we like to familiarise them with our staff and our stewards so that they’re at ease. We invite them into the stadium before the game so they can have a look what we offer in terms of accessibility”
“An example of how we’ve done this recently was when a young lady with anxiety problems wanted to come to watch a game, so I invited her to the stadium so she could pick where she wanted to sit. She began by sitting on the outer blocks but has now decided to move in towards the middle seats, because her confidence has grown considerably.
“Myself and Norma really love what we do at Wigan Athletic, and want nothing more than for our disabled supporters to have the best possible time at the DW Stadium. If we can put a smile on their face when they leave us then we know we’ve done our jobs.”
For more information about what the club offers its disabled supporters, please email firstname.lastname@example.org or email@example.com.
Wigan Athletic Football Club, Wigan Athletic Community Trust and the DW Stadium are committed to respecting and promoting equality and diversity across all its activities through ‘Together’.
For more information about ‘Together’, please click here