Skip to main content Skip to site footer
Club News


21 October 2016

Latics backing league-wide campaign.

Wigan Athletic are joining with all other EFL clubs across the country, in reinforcing a league-wide commitment to saying no to bad language and aggressive behaviour in family areas on matchdays, making the matchday experience more enjoyable for all.

Junior and family attendances across the EFL has risen significantly over recent seasons, a ringing endorsement of clubs’ extensive work to reach out, attract and engage with families. Supporting all of this work is the EFL’s Enjoy the Match Campaign, an initiative that for many seasons has helped clubs to promote a zero-tolerance policy on anti-social behaviour in family areas.

The Enjoy the Match campaign can be seen across all EFL league stadia and, alongside the EFL’s Family Excellence Awards Scheme, it plays a crucial role in helping clubs to attract families and young supporters to EFL matches.

Latics' Chief Executive Jonathan Jackson said:

"Here at Latics we want our fans to feel safe and part of a vibrant, exciting matchday experience. We ask all supporters to encourage the players, respect the match officials and help to create a great atmosphere inside the DW Stadium. 

"Alongside our own initiative Together, which shows our commitment to equality, diversity and respect, the Enjoy the Match campaign provides supporters with the opportunity to raise any issues with the club in confidence.

"We also run a series of initiatives throughout the season that allow us to engage with families, young people and parents alike.

"On home match days we work with the Community Trust to provide a fun and safe pre-match environment in the Team Latics Family Zone, a free-to-enter facility based in the East Stand for home and away supporters, with activities for all of the family to enjoy ahead of kick off.

"We are building a fan base for the future and it will always be our aim to make our fans proud of their club."

In May 2014, Wigan Athletic became one of only a few clubs outside of the Premier League to achieve the Kick It Out Equality Standard – Preliminary Level, and we are now working towards gaining the Premier League Equality Standard - Intermediate Level, as well as receiving the EFL's Family Excellence Award for the 2015/16 season.

EFL Chief Executive Shaun Harvey said, “So many of our clubs are now displaying innovative and engaging ways in which they are interacting with families and junior fans. There has never been a better time to visit your local EFL club on a matchday, and enjoy the sorts of entertainment clubs are now providing to ensure the experience stretches well beyond the ninety minutes on the pitch.

“The new club-branded Enjoy the Match campaign materials are another vital cog in the wheel to ensure that the hard work being undertaken by clubs in providing such experiences, are not undermined by unwanted anti-social behaviour in family areas.  Clubs are vigilant in this area and need fans’ support to ensure everyone attending can Enjoy the Match.”

Should any supporter witness any form of discriminatory behaviour within the stadium please report it to the nearest steward or text WIGAN to 80800, our incident reporting line, providing details of the stand name, row number, seat number and description of the offender and incident.

Advertisement block