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24 August 2017

Seven-year official brewery partnership announced.

  • Seven-year official brewery partnership announced with Heineken UK
  • Heineken partnership will offer greater choice for supporters at the DW Stadium
  • New Heineken hospitality lounge to be created

The DW Stadium are delighted to announce a new seven-year partnership with Heineken UK.

The partnership, which has been 18 months in the planning, will enable the DW Stadium to draw upon their enviable list of products, allowing for more scope and diversity of beveragechoice at the stadium.

The draught range will include Heineken, Fosters and John Smith Bitter, while other well-known products including Birra Moretti and Old Mout Cider will also feature on the stadium bar tariff.  

The partnership will also see the installation of new pouring equipment in every stand, plus the creation of a new bespoke Heineken Hospitality Lounge to set a standard of quality which will be rolled out throughout every lounge and on every concourse in the stadium.

Andy Birch, DW Stadium Operations Manager, said: “Over the past 18 months, we have had many consultation sessions with supporters and we have taken on board suggestions and comments.

“Last year we began our partnership with our new concourse catering partners Centreplate which has seen many positive changes in terms of choices offered to supporters on matchday at the DW Stadium. The partnership with Heineken is the next phase of these changes.

Tina Cunliffe, Multiple Account Manager at Heineken UK, said: “We are delighted to announce this exciting new partnership with Wigan Athletic. We have worked with the club in listening to the feedback and we are committed to providing the best possible quality in everything we do.

“As a brewery partner, we want to ensure that every supporter, whether it be buying a single pint on the concourse, or as part of a hospitality package in one of the stadium lounges, enjoys the best experience possible and that the DW Stadium continues to have a reputation for excellence.”

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