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31 January 2017

The pupils responded to a challenge set by Premier League Executive Chairman Richard Scudamore

A group of young students demonstrated excellent business skills at the Premier League Enterprise Challenge regional play-offs at the Etihad Stadium on Monday 30th January. 

Representing Wigan Athletic, pupils in year 9 at Lathom High School, responded to a challenge set by Premier League Executive Chairman Richard Scudamore about ways to increase the club’s international fan base and presence in the USA. 

Having won the local heat of the competition in December, pupils competed against four other clubs from the North West, and presented their idea of approaching a major soft drink company about forming a strategic partnership with the club to a panel of industry experts. 

Charlotte Bennett, pupil at Lathom High School, said: “The Premier League Enterprise Challenge has really changed my life. It’s improved my confidence as a person and my presentation skills have become better too. It’ll definitely help me in the future.

She added: “We’ve done amazing to get this far and we’ll all take so much out of the experience. We’ve become closer friends and have had fantastic support from teachers at our school and staff at Wigan Athletic Community Trust.”

The Premier League Enterprise Challenge is a national competition that gives young people of secondary school age the chance to work with their local professional football clubs on an actual football business challenge set by Premier League Executive Chairman Richard Scudamore.

Nick Perchard, Community Development Executive at the Premier League, said: “This challenge allows young people to grow and develop so many different skills, all of which will be key for them in the future. A number of the ideas we’ve seen could quite easily be taken up by professional clubs.”

The Latics Enterprise Academy Programme uses the model of a professional football club to develop young people’s understanding of business and enterprise. As part of the course, students are able to work towards a national recognised qualification and will improve their attitude, motivation, communication and enterprise capabilities.

Jane Galbraith, Head Teacher at Lathom High School, said: “I’m immensely proud of the pupils who have represented our school. They’ve all grown individually, and they’ve become even more articulate by being able to perform under pressure and answer demanding questions.”

For more information about the Latics Enterprise Academy Programme, please email Wigan Athletic Community Trust’s Enterprise Co-ordinator Jake Blackburn via email or call 01942 318090. 

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