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28 January 2017

Latics will wear MBUZZSPORT logo on the back of their shirts in one-off deal for Old Trafford

  • Wigan Athletic and MBUZZSPORT tie-up Manchester United match deal.
  • Latics players will carry MBUZZSPORT logo on back of shirts at Old Trafford.
  • MBUZZSPORT logo to also appear on warm up shirts and substitute bibs.
Wigan Athletic are delighted to announce that the club have sealed a deal with MBUZZSPORT, the Dubai-based international sports investment and rights agency, ahead of the Emirates FA Cup FA Cup tie at Manchester United on Sunday 29 January. 

MBUZZSPORT’s logo will appear on the back of the Wigan Athletic players' shirts, the front of the warm-up kit and the subs’ bibs at Old Trafford in what is the second such investment in UK football by parent company MBUZZ, who also sponsored Sheffield United’s shirt in their 2014 Wembley FA Cup semi-final. 

The Wigan Athletic shirt deal will bring extensive brand visibility from the 11 million estimated UK viewers of BBC’s live broadcast and highlights, plus the vast worldwide audience that Manchester United’s global fan-base will deliver. 

Youssef Abdellaoui, Chief Executive of MBUZZ Group, commented: “We’re now expanding MBUZZSPORT into the UK where we will continue sourcing opportunities for challenger companies in the Middle East to enjoy the same high level exposure as leading multinationals - tailor made solutions for both rights holders and clients that don’t have to break the bank”.

Zena Melki, MBUZZSPORT’s General Manager, added: “We are delighted to be back on English soil and to be linking up with Wigan Athletic. We are looking forward to the coverage that access to millions of fans around the world will bring us.”

David Sharpe, Wigan Athletic Chairman, said: “This is a huge game for us in terms of global exposure, and this has enabled us to attract new and international sponsors. We are excited to welcome MBUZZSPORT to the Wigan Athletic family, and hope this leads to more association with the Middle East, where football is hugely popular and commercial opportunities are abundant.” 

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