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11 January 2018

A group of five students were responding to a challenge set by Premier League Executive Chairman Richard Scudamore.

  • Lathom High School to compete at Premier League Enterprise Challenge final.
  • Students were victorious at the regional final at Anfield on Wednesday.
  • Enterprise Challenge sees youngsters work on a football business related task.

After impressing a panel of expert judges with their suggestions of how to encourage greater diversity among Wigan Athletic’s supporters, students from Lathom High School will fly the flag for Latics at the Premier League Enterprise Challenge in London later this year.

The Year 9 and 10 pupils were crowned winners of the regional final of the competition at Liverpool Football Club on Wednesday, beating five other professional clubs as they responded to a challenge set by Premier League Executive Chairman Richard Scudamore.

Lathom’s idea was to introduce Ipads and match day commentary for deaf and visually impaired supporters, while also hosting free sports sessions at Robin Park Arena for young people aged 8-17 who have season tickets before every home weekend league fixture.

The Enterprise Challenge is run in partnership with Sport Relief and sees students from across the country work on a football business related task, with this year’s challenge set around diversifying a club’s fan base and how to make going to a football match the most enjoyable of experiences.

Year 9 student and Latics ball boy, Dan Stephens, said: “I was speechless when they announced we’d won. Nothing will ever come close to the feeling I had representing the club I support, and to do it with such a good group of friends is just even better. We’re all so proud of our achievement.”

Lathom High School progressed to the regional final having won the club heat of the competition against four other schools at the DW Stadium in November, an event which saw first team midfielder Shaun MacDonald among the judging panel.

Chris Welch, Deputy Head Teacher at Lathom High School, said: “I’m absolutely delighted. The Enterprise Challenge has been a wonderful experience for our pupils, and for them to present so well against such a strong field is testament to the weeks of hard work they’ve put in.”

The Community Trust currently deliver the Enterprise curriculum to 10 schools and have worked with over 200 students during the past year.

Emma Joussemet, Senior Community Development Executive at the Premier League, said: “The judges were really impressed by the way the students from Lathom High School had researched their local community and the fans that go along to Wigan Athletic matches. They addressed the gaps that were there and found some really interesting and exciting solutions.”

For more information about the Enterprise Challenge, please email Wigan Athletic Community Trust Enterprise Co-ordinator Jake Blackburn at or call 01942 318090.

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