KB88 sign three-year contract with Wigan Athletic and will appear on the front of Wigan Athletic’s home and away kits, as well as the club’s training wear.
- Wigan Athletic partner with KB88 as first team kit and training wear sponsor.
- Asian betting brand will help Wigan Athletic to explore new opportunities in the Asian market.
- Wigan Athletic Executive Chairman, Darren Royle, said: “We are delighted to announce our new partnership with KB88. We are making progress behind the scenes in developing our commercial operation and this partnership opens an opportunity to enhance the Wigan Athletic brand in a different market.”
KB88.com already have partnerships in place with top European clubs including Ajax, AS Roma and Bayer Leverkusen and will look to build a successful relationship with Latics and assist us in building our brand in a new market in Asia.
Commenting on the partnership, Wigan Athletic Executive Chairman, Darren Royle, said: “We are delighted to announce our new partnership with KB88.
“We are making good progress behind the scenes in developing our commercial operation and this partnership opens an opportunity to enhance the Wigan Athletic brand in a different market.
“In my previous role prior to becoming the executive chairman at Wigan Athletic, I was involved in helping KB88 to develop their strategy for moving into the sports sector and I know well their passion and appetite to be involved in a successful partnership with a club in English football.”
Management from KB88 added:
“It is a great honour to have this cooperation opportunity with Wigan Athletic.
“Wigan Athletic has a long-standing reputation for brilliant achievements in the past 80 years. This club has the courage to take on a challenge and that is perfectly matched to the spirit of KB88.
“As a strong team in the Championship, the hard-working attitude of Wigan Athletic has been relished by fans and we are very happy that from now on KB88 and Wigan Athletic Football Club will create a proud future together.”
Wigan Athletic Football Club remain committed to supporting responsible gambling and adhering to advertising standards and regulations. We have agreed a partnership with a long-term club partner to sponsor our academy this season and their branding will appear on the club’s replica kits for juniors, as well as all youth team kits.